Graphics courtesy Piranha HD Visual Effects System.

 
 

 

EXCITING NEW PRODUCT ANNOUNCEMENTS FROM APPLE COMPUTERS AT THE NAB 2005 SHOW IN LAS VEGAS, NEVADA, U.S.A.

LAS VEGAS , U.S.A. – 17th April 2005 – Intraware, a leader in the supply of the world’s leading solutions to the Australian professional and creative markets is pleased to reveal the exciting announcements that Apple Computers had made to it’s Pro applications today at a special presentation at the NAB 2005 show in Las Vegas , Nevada , U.S.A.

“We are extremely excited with the new product announcements and product updates to Apple’s Pro applications that was announced today in Las Vegas ” said Wayne Morphew, CEO, Intraware. “We believe we and Apple Computers are now well positioned to add significant value to our Pro Reseller channel network and help grow our joint business in the traditional SD video market and the emerging HD video market in  Australia.”

Announcement Highlights

Apple Unveils Final Cut Studio

Final Cut Studio, the ultimate HD video production suite, features Final Cut Pro 5, a major upgrade to the Emmy award-winning editing software for DV , SD , HD and film. Final Cut Studio also includes state-of-the-art tools that complement Final Cut Pro 5 such as Soundtrack Pro, a revolutionary new audio editing and sound design application that makes video projects sound as good as they look; Motion 2, the world’s first real-time motion graphics application with GPU accelerated 32-bit float rendering; and DVD Studio Pro 4, the first commercially available DVD authoring software that burns high definition DVDs to the latest HD DVD specification.

New Features in Final Cut Pro 5

  • Native HDV Editing - Edit camera-original MPEG-2 HDV video without conversion to another format
  • Multicamera Editing – Group up to 128 sources (of DV , SD , or HD) into multi-clips, and cut from shot to shot with or without effects
  • Dynamic RT – Dynamically adjust the image quality and/or frame rate for real-time playback of CPU-intensive scenes
  • Higher Quality Effects – Use new higher-quality scale and rotate effects, plus improved support for 32-bit float image processing
  • Multichannel Audio Input – Capture up to 24 simultaneous channels from audio and video devices, at 24-bit/96KHz quality
  • Audio Control Surfaces – Connect USB/MIDI-based audio control surfaces (Mackie Control Protocol compatible) to Final Cut Pro
  • Native IMX Editing – Edit using the native IMX codec now included in Final Cut Pro
  • Panasonic P2 Support – View, browse, and import video captured on P2 tapeless solid-state media storage devices

New Features in Motion 2

  • High Quality 16 and 32 bit Float Processing - Use 16-bit (half-float) or full 32-bit floating point, hardware-accelerated graphics processing and rendering
  • Replicator – Create patterns of repeating graphics, shapes, or movies along user-defined geometries
  • FxPlug Effects Plug -in Format – Allows third parties to create Motion effects plug-ins with full 32-bit processing and real-time acceleration
  • New Accelerated Video Effects – Over a dozen new effects including 3D rotation, Underwater and Insect Eye stylize filters, Matte magic, and Vignette
  • Native HDV Support – Eliminates the need to convert HDV to an intermediate format before using in a project
  • MIDI Behaviours – Use any MIDI control knob, slider, or button to modify any filter or transform parameter
  • Improved Keyframing Tools – Change an object’s velocity along a path; select which parameters will be automated; and adjust parameters visually or numerically
  • Auto -save – Automatically back up projects at user-defined intervals
  • More Preview RAM – Using the UNIX foundation of Mac OS X, Motion can benefit from as much RAM as your system allows, even over 8GB
  • iTunes/iPhoto Integration – Access iTunes playlists and iPhoto albums directly from Motion’s Library browser

New Features in DVD Studio Pro 4

  • HD DVD Support – Create high-definition DVDs (HD DVDs) that play high-definition video (in HDV or H.264 HD DVD-compliant formats)
  • Distributed Encoding – Use the bundled Compressor tool – running on one or more Macs – for distributed encoding or conversion of video to many formats, including high definition H.264 and HD MPEG-2 video
  • Dolby Digital (AC -3) Encoding – Create AC-3 surround sound, reduce the size of uncompressed PCM audio files, and use the Dolby logo on finished DVDs
  • Enhanced DVD Preview – Preview projects without burning, audition surround sound using S/PDIF digital audio out, and preview HD projects on a second Digital Cinema Desktop
  • Content Optimization – Edit VTS folder to reorder project assets
  • Improved Scripting and Control – Set loop points that avoid repetitive introductions, and partition GPRM registers for up to 128 (rather than just 8) addressable memory locations
  • New Theme -based Template – Includes four new themes (each with three DVD menu designs) in HD format for both NTSC and PAL

Apple Introduces Soundtrack Pro

A revolutionary new application that gives audio and video professionals the easiest and most flexible way to create, control and fix audio, Soundtrack Pro features an innovative waveform editor with flexible Action Layers that allow users to instantly re-order, bypass or change any edit, effect or process. With full multitrack editing and mixing, intelligent Find-and-Fix features, over 50 professional effect plug-ins from Apple’s award-winning Logic Pro 7 and more than 1,000 professional quality sound effects, Soundtrack Pro provides the most intuitive, yet precise way to create stunning audio.

Main Features in Soundtrack Pro

  • Sample-accurate Waveform Editing – Perform non-destructive, sample accurate manipulations of audio clips and visualize audio operations with animated waveforms
  • Action -based Editing – Create Actions with every edit or audio process; turn Actions on or off, reorder, or change in real time
  • Find and Fix – Automatically detect, preview, and fix clicks, pops, hum, background noise, and other audio problems
  • Scripting and Batch Processing – Record AppleScripts while performing editing operations; then save and execute at any time; also automate with Automator (on Mac OS X v10.4 “Tiger”)
  • Professional Plug -ins – Apply bundled effects, like Space Designer reverb and Match EQ equalizer, on tracks or individual regions, or add third-party Audio Unit plug-ins
  • Multitrack Output With Bussing – Output as many simultaneous channels as attached Core Audio devices allow, and “buss” (or group) similar tracks for single-fader control
  • Console -Style Mixing – Control audio tracks on a familiar mixer interface with channel sends, bussing, and automation
  • Control Surface Support – Use hardware faders and knobs on devices compatible with Mackie Control Protocol for tactile control over mix parameters
  • Sync to Video – Monitor video using Digital Cinema Desktop or external NTSC or PAL SD /HD monitors, for precise frame-level audio alignment
  • Ambient Noise Print – Automatically fill deleted audio regions with natural sounding room tone or environmental noise
  • Audio Time Stretching – Instantly resize audio regions by dragging audio to the desired length, for example, to match voice to video
  • Integration with Final Cut Studio – Work seamlessly with Final Cut Studio applications: touch-up audio for video, create commentary tracks for DVDs, add sound effects to Motion graphics; and run AppleScripts directly from Final Cut Pro

Apple Announces Shake 4

Shake 4, a major upgrade to the industry’s leading compositing software used by independent artists and visual effects facilities to create the world’s most celebrated visual effects for film and television, delivers 3D multi-plane compositing, cutting-edge optical flow image processing and unprecedented integration with Final Cut Pro 5.

New Features in Shake 4

  • 3D Multiplane Compositing – Compose unlimited layers and cameras in 3D space using GPU acceleration for real-time feedback
  • Optical Flow -based Retiming – Adaptive algorithms create in-between frames for incredibly smooth slow motion and speed up of clips
  • Smoothcam – Remove camera jitter without setting tracking points, and correct uneven pans across a scene
  • Integration with Final Cut Pro – Automatically generate a Shake Node view that includes cuts and layers from Final Cut Pro’s timeline
  • Enhanced Node View – Save “Favorites” to jump directly to specific nodes, view colour-coded data paths for bit-depth, Concatenation, Expression links, and animated nodes
  • Increased Performance – Selectively cache portions of a node tree to memory or disk, and only calculate composite elements that change
  • Tracking On Rotoshapes – Attach trackers to points on a rotoshape to create moving mattes
  • Open EXR Support – Import and export emerging industry-standard 16-bit floating point image files
  • 32 -bit Keylight and Primatte – Process keys using industry-leading keyers at full 32-bit floating point colour bit depth
  • Truelight Monitor Calibration – Previsualize film images on a computer screen, selecting from various film profiles

About Intraware
Intraware is a leading supplier of the world's best solutions into the post production and creative markets in Australia and New Zealand.

It's solution offerings includes a range of the world's best in 2D and 3D animation, film and video compositing, editing, facility management and data management solutions to service nearly all facets of the creative industry. Building on this solution, large customer base and reseller channel network and it's strong industry expertise, Intraware is now expanding it's business model and intends to become the premier distributor of solutions to the new media and creative markets in Australia.

For more information on the company or it's range of solution offerings, visit www.intraware.com.au

About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is widely recognized for its innovative and award-winning Mac desktop and notebook computers, OS X operating system, and iLife digital lifestyle and professional applications. Apple is also leading the digital music revolution with its market-leading iPod line of portable music players and iTunes online music store.

Intraware Press Contacts
Brian See
Marketing Manager

Tel: (02) 9439-0244
Email: brian@intraware.com.au