A new and exciting partnership between Intraware and Blackmagic Design to expand their businesses into the Australian new media and creative markets.

SYDNEY, AUSTRALIA -- 30th August 2004

Intraware, a leader in the supply of the world's leading solutions to the Australian professional and creative markets announced today that it has been appointed by Blackmagic Design, the Melbourne-based developer of the world's award winning DeckLink™ range of video cards and associated products to be their new Distributor for this important market.

"We are extremely excited to be associated with Blackmagic Design, a world leader in the manufacturing of video cards for the creative markets," said Wayne Morphew, CEO, Intraware. "Their DeckLink™ range of cards and other innovative solutions will add exceptional value and complement our company's vision of becoming the leading distributor to the new media and creative markets in Australia a reality."

With today's announcement, Intraware has taken a strong step forward in it's new vision of becoming the leading and focused specialist distributor of solutions to the emerging New Media and Creative markets in Australia. This new relationship with Blackmagic Design coincides with it's appointment as the specialist distributor for Apple's professional solutions in Australia.

About Intraware
Intraware is a leading supplier of the world's best solutions into the post production and creative markets in Australia and New Zealand. It's solution offerings includes a range of the world's best in 2D and 3D animation, film and video compositing, editing, facility management and data management solutions to service nearly all facets of the creative industry. Building on this solution, large customer base and reseller channel network and it's strong industry expertise, Intraware is now expanding it's business model and intends to become the premier distributor of solutions to the new media and creative markets in Australia.

For more information on the company or it's range of solution offerings, visit www.intraware.com.au.

About Blackmagic Design
Blackmagic Design (www.blackmagic-design.com) manufactures the world's highest quality video cards for the post production and television broadcast industries. The DeckLink™ family of leading quality video cards has changed the industry and made HDTV more affordable for everyone. Blackmagic Design has quickly moved to an industry leading position with the first uncompressed 10 bit QuickTime™ video card for Mac OS X™, the first uncompressed real time effects on Mac OS X™, the first 10 bit uncompressed video card to also offer compressed video modes, the first film Cinema Tools compatible film editing solution, the first full resolution HDTV real time effects, and the first film quality uncompressed 10 bit HDTV QuickTime™ card.

Blackmagic Design is the only company founded by leading editors and engineering people from the post production industry. This industry knowledge and experience from our Singapore post production operations is constantly fed back into our products allowing us to introduce the most amazing creative tools for the industry.

Blackmagic Design has sales offices in Las Vegas, USA, Amsterdam, The Netherlands, and in Singapore. Blackmagic Design's headquarters, manufacturing, and development facility is located in the post production district of South Melbourne, Victoria, Australia.

Intraware Press Contacts
Brian See
Marketing Manager
Tel: (02) 9439-0244
Email: brian@intraware.com.au