Intraware to help expand Apple's presence and business in the Australian new media, creative and professional markets.

SYDNEY, AUSTRALIA -- 30th August 2004

Intraware, a leader in the supply of the world's leading solutions to the Australian professional and creative markets announced today that it has been appointed by Apple as their specialist distributor with a mission to help the company expand it's already strong presence and business in the professional video, broadcast and creative markets in Australia. Intraware will immediately takeover the management of Apple's existing professional reseller network and will begin to work very closely with them to start it's effort of expanding the business in this very important market segment for both companies.

"We are extremely proud to have been appointed by Apple to be their specialist distributor for the professional market in Australia," said Wayne Morphew, CEO, Intraware. "We believe we can add significant value to help grow the business for Apple in this market due to our strong industry knowledge and our vision of becoming the leading distributor to the new media and creative markets in Australia."

With today's announcement, Intraware has taken a strong step forward in it's new vision of becoming the leading and focused specialist distributor of solutions to the emerging New Media and Creative markets in Australia. This new relationship with Apple coincides with it's appointment as the new distributor for Blackmagic Design's DeckLink™ range of video cards and associated professional solutions in Australia.

About Intraware
Intraware is a leading supplier of the world's best solutions into the post production and creative markets in Australia and New Zealand. It's solution offerings includes a range of the world's best in 2D and 3D animation, film and video compositing, editing, facility management and data management solutions to service nearly all facets of the creative industry. Building on this solution, large customer base and reseller channel network and it's strong industry expertise, Intraware is now expanding it's business model and intends to become the premier distributor of solutions to the new media and creative markets in Australia.

For more information on the company or it's range of solution offerings, visit www.intraware.com.au.

About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is widely recognized for its innovative and award-winning Mac desktop and notebook computers, OS X operating system, and iLife digital lifestyle and professional applications. Apple is also leading the digital music revolution with its market-leading iPod line of portable music players and iTunes online music store.

Intraware Press Contacts
Brian See
Marketing Manager
Tel: (02) 9439-0244
Email: brian@intraware.com.au